Want more clients in your programs? Try this... - Health Coach Weekly
health coaching clients

Want more clients in your programs? Try this…

Now that it’s January, I’m sure you’ve been thinking about what you’d like to achieve in your business this year.

Would you like to have more 1:1 clients and enroll more people in your programs?

I want that for you too!

I want you to set yourself up for an amazing year to come.

Today, I am going to share how you can get more people interested in your programs and increase your revenue.

As a health coach or nutritionist, when you think about offering a cleanse, detox, or private coaching program, you likely plan to start by creating the content for the program.

This makes sense in theory, because if you don’t have the content created, you won’t have anything to deliver to your participants.

Plus, creating content draws on your creativity, training, and expertise. It is exhilarating to create new offerings, but it can also be very time consuming.

The problem with starting with content creation is that you will likely have little time or energy to market your program. And this means that you won’t have many people to share your amazing content with.

If you’ve had this experience, you’re not alone.

I’ve worked with clients who put their hearts and souls into creating an amazing program. They then sent out a couple of emails, and felt disheartened when enrollment was low for their program.

I don’t want you to have this experience the next time you offer a program.

The good news is that you can enroll more people in your programs by shifting your timeline when launching programs.

Here’s a 4 step process that will give you ample time to create an amazing program AND market it effectively.

Step 1: Map out the concept for the offering
During this step, you will determine what type of program you are going to offer, what problems the program will solve for participants, the main topics you will cover, and how the program will be structured. You aren’t creating the content; you’re just creating an outline.

Mapping out your content first will help you determine who you are targeting and how to best reach that audience.

Step 2: Map out your marketing plan

During this step, you will determine how you will market your program. Will you send emails out to your list, promote on social media, offer live workshops or teleseminars, part with joint venture partners?

Not sure where to start when it comes to creating a marketing plan?
I’ve got you covered! I’m offering a free webinar on Friday entitled “How to Get People Enrolled in Your Programs, Even if You Don’t Have a Big List.” Click here to register.

Step 3: Create a marketing and content creation timeline

Once you have completed steps 1 and 2, and you have your content AND marketing plan mapped out, you’ll have a clearer picture of everything you need to accomplish. This means that your marketing won’t get lost while you’re in content creation mode.

Now you’re ready to create a timeline for all the tasks that you need to accomplish, so you know what to focus on each week, leading up to your launch and throughout the program. Then, schedule time on your calendar to complete the tasks in your timeline.

(By-the-way, when you register for the webinar I linked to above, you’ll also receive a detailed marketing timeline that you can adjust and make your own.)

Step 4: Implement your plan and create an amazing, profitable program

Set yourself up for success by honoring what’s in your calendar. If you feel resistant to completing a task, I encourage you to sit down and work for an hour. I always find that once I get started on a task, it’s always easier than I thought.

Want the easy way to offer a program?
Our ready-to-launch Winter Cleanse/Detox + Marketing Kit gives you everything you need to create and fill a transformational cleanse/detox program.

There is nothing else out there that combines a customizable curriculum with a complete marketing plan to make your entire launch process smooth and FAST.

Registration closes Friday, Jan 30th at 11:59pm Eastern.
Click here to check it out >>

Amy Lippmann

Amy Lippmann is a Marketing Strategist & Founder of Marketing for Health Coaches, which provides done-for-you online marketing solutions for health & wellness entrepreneurs. Amy and her team have helped hundreds of health coaches & nutritionists successfully launch cleanses and detoxes. Go here to get her FREE Guide with Marketing Calendar: “Learn What To Do (and when) To Fill Your Next Online Program.”

Click Here to Leave a Comment Below

Leave a Reply:

CommentLuv badge

Supercharge Your Health and Wellness Biz With Expert Advice To Grow Your List and Get More Clients

Join Geoff Young and our panel of experts and grab your copy of our weekly inbox magazine for Health and Wellness Coaches looking for tips on how to market their business.