A Niche for A New Year: Why Most Advice Sucks and What You Need To Know To Master Your Target Market
Most Marketing Teachers Get This Wrong
Because of the good-intentions but wrong approach of many business coaches, health coaches end up turned off by the idea of “niche” or “target market.”
But it shouldn’t be this way.
There are too many people that need your help. That is why you need to understand the power of Niche Mapping™ – a completely innovative approach that holistically hones in on your authentic gifts and how to make money, so you can help more people.
Know The Niche
a. A situation or activity specially suited to a person’s interests, abilities, or nature
b. A special area of demand for a product or service
A niche provides you with focus. That is all. There is no more magic or mystery to it than that. You find a focus, then you take persistent and consistent action. It is not easy, but nothing worth doing is. Think about it… raising children, writing a book, building a house, etc.
How Matthew Turned His Niche Into $11,000
Matthew Joseph Anello (MJA), a 2009 IIN Alumni, got clear about his niche in the next greatest version of his work.
And early in a damp spring, on the terrace of his flat in Barcelona, Spain, MJA had an idea… what if he combined his passion and skill in an entirely new way? What if he could take his interests in bodywork, nutrition and facilitating group experiences and create an entirely new way to lead the world while publishing a book.
MJA got clear that he needed to crowd-fund AND crowd-source a book. WHOA. Totally evolutionary. That means he is pre-selling his book, and gave himself an $11,000 advance on his new book. AND, he is facilitating a series of calls and experiences to bring fourth a book bigger than himself.
And he used all of the tools that we teach in the “black box” Niche Mapping™ program.
Restore Your Authentic Enthusiasm & Nail Your Niche
There are four steps to kindle your fire, get clear on your focus and create a clear plan for the future.
- Complete a pre-niche assessment by looking at your strengths, values, weaknesses
- Develop a clear profile of your ideal client; a real definite demographic and psychographic diagram
- Then, you use a template for educing the core of your marketing DNA.
- Finally, you put it all together in a map for effective action
For a deeper dive into why you need a niche, check out this article.