What is Your Biggest Struggle?

I have spoken with hundreds of health coaches over the past 5 years since I started Health Coach Weekly.  I have discovered that everyone is at different points along the journey, but everyone shares a few of the biggest struggles of health coaches.  Some of you are just thinking about exploring health coaching, some are […]

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Emotional Connection Matters More Than Customer Satisfaction

There is an excellent HBR (Harvard Business Review) article, September 2016, that talks about the concept that emotional connection matters more than customer satisfaction, and I completely agree. When you have an emotional connection, you have a relationship, you have a bond that people don’t want to break, there’s value in that relationship, right? So, when […]

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Build Your Brand as You Build Your Business

I’d like to discuss the concept of building your brand as you build a business, and doing that correctly up front. One of the mistakes that many small business owners make is they wait too long to start marketing and branding. They say, “I have no resources. I’m a boot-strap start up brand. I don’t have start up capital, so […]

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Where Should You Start With Your Marketing Plan

Over the last couple of weeks, I have talked about how you need a marketing plan for your business, but a question I get over and over again is “I don’t even know where to begin!” If that is you, stick around. Before we start talking about sales funnels and marketing strategies there are some […]

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What are you really selling with your marketing?

In last week’s article, I discussed why you need a real marketing plan in your coaching business.   In that, I talked about a few different possible types of sales funnels.  This is just marketing speak for how you get a person from the point of not knowing who you are to hiring you as a […]

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How Not To Market Your Business

I assume since you are reading this that you want to learn the most effective ways to market you health coaching or wellness business, right?  Once you start diving into the world of marketing, you realize that it is much like diet, there is no one size fits all approach. There are however, some things […]

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