Google Keeps Changing The Rules – Two Important Local and SEO Search Updates
One of the biggest questions I always hear is “How do I get people to find my health coaching website online?” There are many answers to this question and some are easier to implement than others. From paid advertising on networks such as Google, Yahoo, Bing and Facebook to local search, organic search, viral traffic through social networking sites, video marketing on YouTube and other video based sites, word of mouth and referrals.
Google Bans Link Networks
Anyone who has tried to do any traditional SEO had heard of backlinking. Basically it is a link from anywhere else online back to your website. In order to rank well in Google for competitive search terms you need lots and lots of backlinks to your site.
Backlinks can come from many sources, such as citations and directories, social media sites, blog commenting, article writing on other sites, YouTube, anchor text links.
For years, black-hat SEO folks have been trying many different methods of automating the backlink building process. Backlinking manually is very time consuming and tedious.
One of the most popular link building schemes out there was to build link networks whose sole purpose was to provide a way to automate anchor text backlinking. An anchor text backling is any keyword phrase that links to your website, such as health coach marketing.
Anchor text backlinks are a great way to rank for a specific keyword but Google frowns upon automating anything and last month started de-indexing many major link networks. This has lots of people scrambling, since their site rankings plummeted overnight.
So what is the takeaway? Even though it sounds enticing, don’t be tempted to buy a whole bunch of links from someone who says they can get you 1000 links for $10. It is probably through a link network and when they get shutdown you will surely suffer a major loss in rankings and possibly a dreaded Google slap, where they de-index your website.
Traditional SEO should be a consistent strategy over time. Focus on 3-5 keyword phrases that you want to rank for (make sure they are not too competitive), optimize your website with on-page SEO factors and build links slowly over time.
For faster results, PPC gives you instant traffic through either google or facebook and local search works for several categories.
By Geoff Young