7 Essential Webpages for Every Health Coach Website
Are you ready for a website for your health coaching practice? Great! Whether you build your own website or get help with its creation, you will need to create content and decide what pages to include. And that’s where most coaches get stuck.
It’s easy to find a WordPress template you like. There are plenty to choose from. But how do you decide what information to put on which pages?
Here are 7 essential webpages every health coach should have on their website and a summary of what goes on each page.
This is the landing page of your site. It is the page most everyone sees first when visiting your site. And no, it’s not supposed to be your blog page. That’s a separate page.
There are 2 critical things you need on your home page:
1. Your brand message.
You have about 15-30 seconds to get someone’s attention when they visit your website.That’s all. Don’t waste your webpage headline on something mediocre like “Welcome to our Site!” or “Here’s my philosophy…” You’ll want your home page to immediately identify who your ideal client is and the specific ways you can help them. Then once you have their attention, tell them why you are THE expert they want to work with.
2. An irresistible free offer and web form to collect names and email addresses from potential clients. This makes your website interactive and allows you to follow up with website visitors in the future.
The landing page for your coaching website is typically the most time consuming page to create because the information has to be concise and grab the attention of your ideal client. More than any other page, it needs to have irresistible content.
Remember to include the 2 critical things listed above, and you’ll be well on your way to having a great Home Page.
This may also be called your Coaching Page, and I believe it’s the second most important page on your site.
This is the page that has information on your health coaching programs. It lets people know how they can work with you, whether it’s one-on-one, a group program, a membership, or through events and workshops.
Remember to focus your content on the benefits that people receive when working with you (like all-day energy), rather than on the features of your programs (such as 2 coaching calls per month).
Don’t underestimate the power of the blog page. It’s more than just a list of short posts. It’s your opportunity to write articles that give great value to website visitors and let them know that you are the health expert they want to work with.
It’s also an opportunity to write client spotlights on the success your health coaching clients get when working with you.
This page is focused on you and your story. It’s your opportunity to let people know why you are the perfect health coach for them. You can write about how you overcame your own health challenges to get to where you are today. Or you can write about how you created a transformational program for people with a specific need. Your story tells others about the wonderful life that is possible for them, the reader.
When your website visitors read your story, they will often see themselves and their own story. They can also imagine themselves achieving the same results that you achieved (or that your clients get when working with you).
This page lets visitors know how to contact you. It may include any of the following: your name, mailing address, email address, phone number, fax number, and even a map of your office location.
But it doesn’t have to be an actual webpage. The “Contact” link in your navigation could be a “mailto” hyperlink that allows people to email you at a specific email address. The important thing is that you make it easy for people to contact you.
Term of Use
This is another legal page that is usually found in the footer section of a webpage. It tells people the terms of using your website. And a good one can offer protection against frivolous law suits. Think of it like car insurance – you hope you never need it, but you get it to protect yourself.
I personally use and recommend legal statements from www.AutoWebLaw.com. Feel free to check them out if you need any.
What About Other Webpages?
There are many other webpages you may want to have on your health coaching website to enhance it beyond the 7 listed above…
- Opt-in Page – If you want to build a list of prospects quickly, I highly recommend that
you have a separate opt-in page as the landing page of your website. You can
highlight your irresistible free offer and includes a web form to collect names and email
- Testimonial Page – Great for featuring your client’s fabulous results
- Products Page – If you have products or home study programs for sale, such as a
detox program, you may want a separate Products Page. This is sometimes called
“Store” or “Programs” in the navigation menu.
- Events or Workshops Page – If you do regular events, live workshops, or
teleseminars, this page can help you get more attendees.
- Resources Page – Often used for recommending products you earn an affiliate
- Free Stuff – If your market loves free stuff, this is a place to list all your free goodies,
like your newsletter, worksheets, health assessments, ebooks, ecourses, audios or
videos – anything free that doesn’t seem to fit on other pages.
- Other Legal Pages – there are a variety of other legal pages that may be appropriate
for your website, such as medical disclaimers, video or blog disclaimers, affiliate
affidavits if you earn commission on promoting products, and much more.
That concludes my list of the 7 essential webpages for every health coach website, plus a list of other recommended pages. You now also have a summary of what to include on each page. Use it like a blueprint when deciding where your content should go.
And now, here is a BONUS TIP: It is best if you keep your main navigation to only 7 menu items or less. If you need more pages, make them subpages. When you have more than 7 items in the navigation, your site is harder for new people to navigate.
For more tips, strategies, and articles on how to get more clients and create irresistible offers, programs and websites, visit http://www.KarenBrunet.com. From Karen Brunet, online marketing consultant, where “It’s not just a website…It’s the Mother Lode!”