It’s the New Year, and you’re getting ready to take your health coaching practice to the next level. Congratulations! Whether you want to launch your practice, master social media marketing, start a group program, create a website, or just get three new clients next month, here is a checklist that will make it so much easier to attract clients.
I like to think of these 7 essential steps as Client Attraction 101. Use the checklist with any marketing effort, whether in-person or online, to get more clients, more often.
1. Choose a niche.
A niche is a specific group of people you most want to work with. For example, you might work with people who have diabetes, women who want to lose weight, or people with mood swings. This should be a group that you know you can help improve their lives.
2. Identify your ideal client.
Your ideal client is someone in the niche that would get the best results when working with you. They should also be someone you enjoy working with. For example, you may prefer working with women over 50, or with diabetics who have been diagnosed in the last 2 years, or with men who need to lose at least 50 pounds.
3. Specify your transformation.
Your ideal client has a specific problem. Your transformation is the result or solution that they desperately want. As a holistic practitioner, you can certainly help them improve their health. But to really attract clients, you want to be more specific that that.
For example, do you help women lose weight after the baby is born, show someone how to reverse diabetes, or eliminate mood swings?
4. Create an irresistible branding message.
This is the promise of an experience. It is a combination of the first three above. You want a simple sentence or tag line that will resonate with your ideal client, something they can get excited about.
For instance, if you were talking with a new parent and told them you were the founder of BabySleep, and you help parents and babies get a good night’s sleep every night, do you think that would grab their attention? (The answer is a resounding yes!)
5. Offer something valuable for free.
There are so many things you can offer, depending on where and how you are interacting with potential clients. You can offer a free report, a health breakthrough session, articles online, a checklist, quiz, or assessment.
What’s important is that it is very valuable to your ideal client. This will help you attract the people you most want to work with. It also helps establish your credibility so they know, like, and trust you.
This works best if you combine it with #6 below. Once you offer something for free, you need a way to follow up. I’ve talked to many coaches who tell me they’ve been helping people with free advice for years, but they have no paying clients. They had no way to follow up.
6. Get their name and follow up.
It’s not enough to attract people; you want to attract paying clients. So when you offer someone a free report, discovery session, or assessment, ask for their information so you can follow up with them.
Statistically, people buy from you somewhere between the 5th and 12th contact. You want to touch base with them with a phone call, email, newsletter, or social media post. I personally love and recommend email autoresponders because it allows you to follow up with potential clients on autopilot.
Now there’s just one more essential step to attracting clients…
7. Make them an irresistible offer.
In steps 1 – 6, you’ve learned how to attract people who are potential clients. But they are not an actual client until they hire you (or buy your product). You can offer a private coaching package, a live group program, a teleseminar course, a home study course, a book, an audio program, or a membership.
The key is to make your offer irresistible by offering a program that delivers the experience you promised in step #4 above.
Your offer could include a quick start program, such as how to lose the first 10 pounds or how to do a 10-day detox. Or it could be a long-term program that includes everything they need to reverse heart disease, eliminate acne, or end depression.
The above 7 steps include essential marketing you want to have in place BEFORE you start trying to attract clients. When you use the checklist, you’ll find yourself much more effective, focused, and confident.
Here’s an example of how easy and effective this can be. I’ll use the example above of BabySleep.
You may be waiting around to pick up your child from school and start chatting with a parent that looks sleep deprived.
When they ask, “So what do you do?” you respond, “I’m the founder of BabySleep. I help parents and babies get a good night’s sleep every night.” They immediately start talking about how tired they are because the baby never sleeps through the night, and they want to know, “How do you do that?”
You reply that you’d love to talk with them further and see if you can help them uncover some hidden obstacles that are stopping their baby from sleeping through the night. You get their phone number and set up an appointment on your smartphones for the two of you to have a Sleep Discovery Session. During the session, you offer them your program to help their baby sleep, they say yes, and you’ve got a new client.
You can use a variation on this marketing strategy in YouTube videos, social media marketing, website offers, speaking engagements, and so much more. Whatever strategy you use to take your holistic practice to the next level, this checklist will help you create irresistible marketing so you can attract more clients.
If you’ve found this article helpful, please leave a comment or ask a question below. I love hearing from my readers.
For more tips, strategies, and articles on how to get more clients and create irresistible offers, programs, and websites, visit http://www.KarenBrunet.com. From Karen Brunet, The Irresistible Marketing Coach, where “It’s not just a website…It’s the Mother Lode!”
Have you made a resolution for your health and wellness business yet for 2016?
Chances are you’ve been hearing a lot of talk lately about goal setting and mapping out your plans for the upcoming year.
It’s true that without that level of defined strategy you will find it more difficult to be profitable. But I want to ask you to take a walk with me down memory lane of the last year to see what you did right and what you wish you would have done differently.
I always like to start with the positive. So let’s go there first.
Name three things that you’re really proud of that moved your business forward in 2015.
Maybe it was deciding on the perfect email management system or creating a new free offer that has quickly grown your email list or you purchased an awesome done-for-you program that you plan to implement in the coming year.
To all of those things, (plus every other thing you did that made you proud), let me say congratulations!
Now let’s acknowledge the things that didn’t go so well. Name three things that didn’t go the way you thought they would AND THEN write next to each of them what you will do differently next time.
You see testing things in business is the sign of a great business owner.
When you allow yourself to be open to all opportunities you will try new things. Some of them will work and some of them won’t.
When something doesn’t go the way you had planned it is the BEST business experience you can get and will definitely allow you to be more successful in the future. (Remember, there are no failures.)
I know many health and wellness coaches and consultants regularly purchase done-for-you programs in hopes that it will be the missing link to attracting new clients and FINALLY growing their business to a profitable level.
But too often, the program either never gets launched or they give it a try and it doesn’t receive the results they had imagined.
Has this ever happened to you?
If so, what was your next move?
Did you feel defeated? Did you purchase a different done-for-you program in hopes that the results would be different next time?
In my experience, health and wellness business owners get in business because they are passionate about helping people. I know that’s why I invested in my coaching certification through the Institute for Integrative Nutrition.
But after spending thousands of dollars on degrees and certifications they are surprised when customers aren’t rushing to work with them.
When I started building my health coaching practice I had one thing going for me that, unfortunately, many other coaches and consultants don’t… I had years of previous business ownership and marketing experience under my belt.
The reason the done-for-you programs aren’t producing the kind of results you and many of your colleagues were hoping for is simple… there isn’t a solid marketing plan to get in front of your ideal clients before making your offer.
Truth is, there isn’t a business on the planet that can grow and thrive without some type of marketing effort going on to get the word out about their services.
I know you understand that. Marketing is essential for every business… even yours.
So what does it mean for you?
I know you’re filled with passion to help your dream clients heal their bodies. That is a noble mission for sure.
My passion is helping you get in front of those dream clients with a solid marketing plan that utilizes social media and email marketing to promote your programs, products and services.
Your programs, (done-for-you or self-created), are only part of a solid business plan. The other part is discovering how to quickly cut through the overwhelm, confusion and chaos by implementing a proven online marketing system that WILL work for you.
Want to know more about that proven online marketing system?
I have put together a 90-minute workshop filled with action steps where I promise to share the exact online marketing plan I teach all of my clients, (and use myself).
The workshop is called:
4 Steps To Create An Online Business That Will Attract Your Ideal Client, Grow Your Email List & Consistently Make More Sales
I’m personally extending an invitation to you.
To learn more and join me, JUST CLICK HERE
I am truly committed to sharing with you a success strategy that is proven to work. All I ask from you is that you too commit to your business success in 2016.
If you want next year to be your breakout year, now is your opportunity to do something about it.
No one else teaches online marketing like I do. No one else in our industry breaks it down in a way that makes it easy to understand with step-by-step action items you can take each week that get results.
Your online presence will grow, your email list will get bigger and your overall sales will increase.
If that’s appealing to you then GRAB YOUR SPOT NOW!
Here’s to your breakout year in 2016!
Regardless of your business model, chances are your sales take a nosedive in December. For one, most potential clients are giving their attention to personal matters. Second, we all tend to spend on indulgences over practicalities during the Holidays.
How can you turn things around to optimize your Holiday business hours? These are a few tips to help you excel during this season:
Plan your content calendar for 2016
There are a few different strategies you can use to make sure your programs resonate with your audience. For one, giving a survey will keep you on par with what your list wants to learn from you.
Planning your big picture marketing will allow you the time to reflect on what worked and what didn’t in 2015. Be sure to keep classic tactics as well as add in a few new initiatives that are outside of your comfort zone.
Organize your home & office space
I hoard emails. Thousands of them accrue throughout the year. And I can’t seem to delete them because I just know a few might be important. You too?
Use your unscheduled time to create files for client emails. Go through old paperwork or bills and shred anything you don’t need. Treat yourself to fun office supplies that make your desk a clean slate for better creating.
It might seem silly, but an organized office space will clear the way for you to focus more clearly on the start of the New Year. Your external environment will reflect your internal mind.
Connect with colleagues & clients
Personally, my favorite part about down time is connecting with folks I haven’t touched base with in a while. As part of owning a business, you meet a lot of people networking or at conferences.
Most likely, you joined them on social media, too. As part of your network, it’s time to reach out and say howdy to anyone you’d enjoy getting to know a little better. Yes, anyone. Just send them a personal message asking to chat.
Remember that a lot of other coaches are probably in between programs, too. That means you both have an hour to spare to simply connect and chat about business. I can’t think of a better way to get new ideas.
Sit back, relax & practice self-care
As a professional services business, all my giving throughout the year can be extremely draining. To combat burnout, I take time totally off the grid. This means no phones, no emails and no internet.
In fact, it’s one of the only ways I’m capable of recharging. You may not need the extreme I do to put your creative energies back in order, but if your clients aren’t banging down your door, it’s the perfect time for you to focus on yourself.
Do something that brings you absolute joy. Take long walks or go see old friends. Put up an out of office message that sets the expectation when you’ll be back, too. This way, just in case you get a client inquiry, they’ll know when they can expect to hear from you.
Would you like a little more advice? The one thing you cannot do during the Holidays is to use the time of year as a reason to check out completely. Literally, this means that all your marketing cannot stop just because you’re taking a break.
Even if you decide to step away from the office, make sure you pre-program (or automate) your blogs, a few social media posts and email marketing newsletters. This will ensure that the minute you’re ready to jump back in the game, you still have an online presence to come back to.
I became a nutritionist because I wanted to change the way people ate, their relationship with food, and to help empower them to take back control over their health.
After I graduated from university I spent 2 years working at a 20,000 sq. foot fitness facility with upper middle class folks who had the means to buy organic, be active, stress less and enjoy life.
Yet the majority of those people battled weight issues, self esteem issues and yo-yo dieted in an effort to look and FEEL better, happier and healthier. I created WOW! Weight Loss out of sheer desperation because I needed a fat loss solution to give to these people that included real food, wine and chocolate.
I loved my job.
Until I had kids.
When my daughter was 6 months old I had to go back to work 3 nights per week. I had a business to run and we needed the money.
When I had my daughter something changed. I no longer wanted to or was able to work nights and weekends. Back in 2008 I had no idea about offering online programs.
So I struggled through her early years. Juggling my work schedule and having to make sure there was a babysitter, my parents or my husband around to help.
After I had my son in 2011 I made a decision that I would find another way to live my life. I still didn’t know what online marketing was but I knew about webinars.
I ran my first online program (without knowing what I was doing or that I was even running an “online program”) with about 40 students. I taught them how to run their own holistically centered weight loss program.
I made $8000.
My life changed in June 2011.
Your life can change too.
Here I have listed the steps so you can create your first online program and launch it within the next 7 days.
Pre-Step 1: Traffic/customers
It’s safe to say that some of your success online depends on having a steady stream of people viewing your offer (your program). The trick is to match your offer to your perfect target market.
It doesn’t matter that you have 2000 LIKES on your Facebook page. Are those 2000 people interested in what you have to offer and engaged with you enough to buy?
Ryan Diess says that there are no traffic problems, just offer problems. I have to agree. There are enough people in this world to pitch your program to… whether they buy is a whole other story. Match your offer to your market.
Step 1: Lead magnet
At this point I’m assuming you know what this is.
Most people spend 3 months creating the perfect lead magnet and then promote it once and never again. Then complain that they can’t grow their email list.
You should be able to create your lead magnet (valuable free opt in offer) within 24 hours. Pull together some of your existing content and package it into a guide, report or check list.
Don’t make this mistake: Your lead magnet has to tie into your program offer. The lead magnet should be an introduction to you, what you are offering and provide the reader with quick results.
For example – We used a 48-Hour Green Smoothie Challenge lead magnet to sell our 14-Day Eat Real Food Cleanse.
People who are interested in green smoothies value cleansing, detoxification and clean eating. We attract our ideal customers through our lead magnet.
The purpose of the lead magnet is to set up the sale through getting the reader to know, like and trust you. You’ve gotten then some quick results and now they want more.
TIP: Avoid the instinct to overwhelm and overeducate in your lead magnet. Focus on one change, one topic and one action. Break down the steps into easy to implement actions.
Step 2: Landing page/thank you page
Your landing page/squeeze page/opt in page is where you send interested traffic to opt in by giving you their email in exchange for the free valuable lead magnet you’ve created.
Use Leadpages to create all of your online program pages. There is nothing else out there that’s as easy to use and serves multiple purposes.
Things to include on your landing page:
1.The benefit rich headline detailing what your lead magnet is.
2.Two to three benefits that address the reader’s pain points.
3.A nice crisp glossy image of your lead magnet.
4.The call to action where you ask people to opt in.
No need to overcomplicate it or provide too many details. Before you attempt to write the copy for your lead magnet spend some time writing down a list of your ideal client’s pain points, problems or complaints.
Pick 2 or 3 of those problems your lead magnet solves and those become your bullet points.
When you are writing the benefit bullets explaining the value of the lead magnet relate it back to solving the reader’s problem instead of advertising the features.
For example – instead of having the bullet read 7-Day Meal Plan create a solution to the annoying problem of having to meal plan in the first place.
7-day done-for-you meal plan so you don’t have to stress over planning your own meals.
Foods that fight stress turns into…
Identify the strategic stress fighting foods that help to calm you down at night so you can enjoy a rejuvenating night’s sleep.
Your lead magnet bullet points should solve problems.
Step 3: Email marketing conversion funnel
So now the lead has opted in and has received your value packed lead magnet (free opt in offer). Now what?
This is where you create several emails that convert the prospect into a paying customer by educating them, providing value and demonstrating your program’s ability to help them.
These emails are rolled out through the autoresponder feature in your email marketing platform. The purpose of these emails is to get the prospect to KLT you and to motivate them to buy your program.
|Email #||Subject Line||Delivery Schedule||Email Type||CTA|
|1||Here’s Your 7 Steps To Supporting Your Digestion Guide||Immediate||Access to opt in offer||Click the link to download your guide|
|2||One Inexpensive Food That Supports Digestion||2 days later||Value add||LIKE Facebook Page|
|3||How To Eat Your Favorite Foods Without Getting Heart Burn||4 days later||Value add||Reply and let me know your favorite food that gives you heartburn|
|4||3 Ways To Get Off Your Acid Reflux Medication||3 days later||Promotion||Click the link for more information|
|5||You’ve Got Questions…We’ve Got Answers||2 days later||Promotion||Early bird special ending|
|6||Avoid Destroying Your Digestion With This Secret||3 days later||Promotion||Last chance for early bird|
|7||The Digestive Support Shopping Guide||5 days later||Value add||Print this out|
Step 4: Create the sales page
Before you starting writing the content for your sales page write out 10-15 headlines that attract your ideal clients to your offer.
The headline is the very first thing prospects see when they land on your page. If the headline doesn’t speak to them and get their attention then you’ve lost them.
If you are having trouble thinking of headlines look at a bunch of magazines that serve your same target market. Look at article titles or Google search the topic and see what blog posts pop up.
This is a good article outlining the steps to writing good headlines.
After you’ve spent time writing 10-15 headlines, next it’s time to write the sales page.
Read this article from Copyblogger on how to create a sales page.
If you are just starting out online and don’t have a shopping cart or merchant account you can use Paypal as your means to collect money. You can create a product button in Paypal and add that code to the appropriate spot on your Leadpage sales page.
There is no need to invest in a shopping cart or merchant account at the beginning. The goal is to get you online within 7 days.
NOTE: When you use Paypal as your shopping cart and merchant there is an extra step that’s involved.
Watch this video to learn the extra step involved.
The other option is to put your program for sale on Clickbank.
Step 5: Deliver the purchased content
How does my new customer get the program I’m selling? Good question.
If you decide to use Paypal and haven’t watched the video shown above, watch it now. There is an extra step involved in the set up for new customers.
There are two ways to deliver the actual content of the program.
1. Thank you/download page
2. Immediate response email with download links
In option one – the thank you/download page the customer completes the checkout process and is automatically redirected to a Thank You Page. The download links for your program are located right on the Thank You Page.
This way the customer can have instant access to the content right after completing the purchase without having to check their email.
The downside to this is that sometimes people miss the thank you/download page. They complete the purchase and then click away to another webpage.
To avoid this problem include option two – the immediate response email where you also place the download links. This way you are covered in case the new customer misses the download page.
The open rate on the immediate response email will be high since customers are looking for their newly purchased content. This is your chance to ask your new customers to take action on something… maybe LIKE your Facebook page or subscribe to your YouTube channel.
Take advantage of their excitement and include a strong CTA (call to action) in the immediate response/download email.
BONUS Step: The post purchase follow up
Since you have the ability to schedule pre-written emails use this feature to craft a post purchase follow up email. Schedule it for 7 to 10 days post purchase and use it to follow up and offer your support.
This might be done in the way of an upsell to private coaching or just a simple check in asking how they are doing. If you are looking for your new customer to respond then ask a specific follow up question and tell them to respond.
For example – How did you enjoy the breakfasts on days 1 and 3? Hit reply and let me know your favorite breakfast choice.
Your new customers are looking for support, motivation and encouragement. Reach out to them and engage them.
Now that you have a step-by-step guide walking you through how to set up your online program there is no barrier to your success unless you don’t actually have a program to sell yet. If that’s the case then check this out – The Holistic Weight Management System Online Program For Health & Wellness Professionals
It’s so frustrating to hear “I want to think about it,” after you’ve just explained your fabulous, holistic program to a potential client. How do you get them to say “Yes!” instead?
In this article, I’ll give you exact scripts to use so you can stop wasting time and effort and start transforming lives. I’ll also help you understand what’s going on in their head when they hesitate so you can handle multiple scenarios.
If you’ve spent any amount of time trying to get health coaching clients, I know you’ve heard “I want to think about it” more than once. It ranks right up there with “I can’t afford it,” which is another variation on that phrase.
The problem with settling for “I want to think about it” is that you’re really accepting a no, but you’re still hoping it will turn into a yes. It may sound like a maybe, but it’s really a no – or at least a no for now.
And while you’re waiting for someone to think about it, you’re not bringing income into your business, and the person you’ve talked to stays stuck with their current health problem. It’s a lose-lose scenario.
On the other hand, it’s reasonable that someone might want to think things over before making a decision, especially if you’re promoting high-end coaching programs. Not everyone will be able to say yes immediately.
First, learn exactly why they want to think about it. Then ask pointed questions to help them make a buying decision, whether that decision is yes or no.
The last thing you want to hear is a maybe or “I want to think about it.” If someone is an ideal client, you want to understand what they are thinking and try to get a yes. If they aren’t an ideal client, then graciously accept a no.
The next time someone says, “I want to think about it” or something similar, say this:
“If you’re willing to make this decision a priority and take a couple of days to think about it, I’m happy to let you do that, and we can chat again in about 48 hours from now. And if your decision is a yes, then we’ll get you scheduled on my calendar and started right away.
“So far, we’ve explored what’s possible for you, and I think you agree that you’re truly ready for this. May I ask what it is you want to think about?”
Then pause and wait for their answer. Here is why: once your call with them is over, fear will likely creep up. It happens to all of us. The voices in the back of their head will get louder and tell them all the reasons why they shouldn’t do it, in essence sabotaging themselves. You can’t help them address those fears unless you know what they are.
Here are some common fears that stop them from saying yes:
§ Fear they won’t be able to do the work
§ Fear they won’t get the results they want
§ Fear they’ll waste their time and/or money
§ Fear what their spouse, child, or someone else will say if they work with you
§ Fear you’ll disappoint them
Ask them about their fears and concerns to help them move beyond their doubt so they can have the transformation they desire. Based on their answer, explore further and see if you can come up with a solution for them.
They aren’t an ideal client. This is probably the most common reason you’ll come across. You’re talking to someone who simply isn’t that interested in what you offer. It doesn’t matter how great your program is or how wonderful you are to work with if your program isn’t a great fit for them.
By asking the question above – “May I ask what it is you want to think about?” – you’ll be able to determine if they are someone who is desperate for results and committed to making the changes necessary to getting them.
They don’t see how your program will help them. This can be because you focused on your program’s features instead of the amazing results they would get. Or maybe you didn’t address their #1 concern. For example, you focused on helping them lose weight when what they really want is to lower their blood sugar.
Don’t assume you know what they want. Ask them.
They want to work with you, but don’t have the full investment right now.
“I can’t afford it” usually doesn’t mean someone doesn’t have the funds to work with you. It’s often an excuse people use because they don’t want to appear rude by saying no.
But occasionally, someone will be in a position where they really want to work with you, but don’t have the financial means to do so. In that case, help them find a solution. Can you offer them a payment plan or get them started with a shorter quick-start program, a group program, or a VIP Day? Perhaps they can sell something or borrow from a credit card or relative.
If they truly want to work with you, help them to find a solution so they can start seeing amazing results right away. Then they’ll look forward to upgrading to your higher-end programs when they are ready.
There are many ways to turn “I want to think about it” into “Yes!” The important thing is to remember to ask questions, dig deeper into their reasons WHY they need to think about it, and then help them make the decision that’s right for them.
Help them to overcome their fears so they can transform their health and their lives. You’ll be so glad you did, and they’ll love you for it!
If you’ve found this article helpful, please leave a comment on your favorite tip or ask a question below. I love hearing from my readers.
“I’m scared mom. Should I do it?”
“What if I fall off?” “What if I don’t like it?” “What if I get hurt?”
It’s ok to feel scared Alexis. Everyone feels scared right before they do something they’ve never done before. Remember when we were at Great Wolf Lodge and you wanted to go down the big slide but you felt scared? Then you built up the courage and went down anyways… do you remember how you felt after you went down the slide?
“Yes. It was so fun. I loved it.” “Ok. I’ll do it…”
Before I learned the 4 C’s Formula to build confidence created by Dan Sullivan I practiced anchoring confidence to good feelings with my daughter so that the next time she felt scared to try something she could recall the good feelings that are associated with confidence or triumph. So far, it’s working like a charm.
Dan Sullivan, the founder of Strategic Coach created the concept of the 4 C’s Formula, which beautifully explains the 4-part process of creating confidence.
The reality is that most of us continuously think about a bigger, better and supposedly easier ways to grow our businesses. The constant stream of never-ending ideas usually leads to inaction because you don’t end up committing to anything.
Or you have a consistent internal conversation going on in your head that might sound something like this…
“I don’t know enough”
“What if I’m asked a question I can’t answer”
“Do I have enough credentials to be taken seriously”
“I don’t look the part… my website doesn’t look the part… my branding sucks”
“What if she says no… what if no one buys my programs”
There are a number of things that hold you back from taking action, growing your business and living your purpose. As you step into entrepreneurism and get busy with all of the millions of things you need to do you can easily forget the BIG REASON WHY you wanted to pursue this career.
When I learned Dan’s 4 C’s Formula at my Strategic Coach session it immediately resonated and I knew I needed to teach this mindset model to my community.
As you can see from the 4-step model, confidence is actually the last step in the formula. Before you get to the good feelings that having confidence brings, you must work through the first 3 steps…
It’s been my experience that most new health practitioners, healers and coaches get tripped up on the first step: commitment.
It’s hard to commit to just one goal when you aren’t quite sure if it’s going to work out for you. In this case the chicken does come before the egg because without an unwavering commitment to one clearly defined vision it will be next to impossible to make any real progress.
Without a clear commitment to achieve realistic goals you can’t advance to the second step… courage.
It’s the courage part that feels really yucky because you have no proof that what you’ve committed to will work out. So you stop yourself before you even start because you’re scared.
That’s where faith in your passion and abilities comes in. That’s where having a proven business building system is vital… if you know that the system works then all you need to do is to commit to following it.
And there is a proven system for building a holistic health business – –
After you clearly define your goal and make a commitment to achieve your vision you’ll find courage. Courage = stepping outside of your comfort zone.
Building up courage allows you to create the capabilities to succeed. You’ve got to move through fear to demonstrate to yourself that you’ve got what it takes. That’s why confidence is last… you’ve got to prove to yourself you can in fact do it.
And on the other side of fear is freedom… or confidence.
Don’t expect to find the confidence right from the start. That’s not the way it works (don’t shoot the messenger).
So if you are stuck in your business and waiting to feel confident before you start remember the formula… remember that confidence only comes after you commit, move through fear and build up new skills (capabilities). Once you’ve done all of that you feel like a rock star and nothing can stop you… that’s confidence.
All of this is to say that feeling fear and lack of confidence is a completely normal part of building a business. It happens to all of us.
“You have plenty of courage, I am sure,” answered Oz. “All you need is confidence in yourself. There is no living thing that is not afraid when it faces danger. The true courage is in facing danger when you are afraid, and that kind of courage you have in plenty.”
― L. Frank Baum, The Wonderful Wizard of Oz
So the next time the fear creeps up, recognize it for what it really is… a gateway to confidence.
We were banging our heads against the wall.
We’d been doing everything we knew to try to speed up audience growth, but couldn’t seem to break through the plateau.
Putting out regular blog posts
Promoting content on social media
Using tools to capture contacts on our site.
But not seeing hockey stick growth we were expecting for our efforts.
Feeling slightly defeated, we realized we needed to switch things up and find something more engaging and more compelling…
i.e. Increase website traffic and create a BETTER method of turning visitors into real prospects.
While blog posts and downloadable docs can be core pieces of your content strategy they deliver marginal benefits in terms of building a relationship and trust with your visitors and prospects.
The big question was how could we adjust our strategy to be more personable and have a higher value proposition?
We decided to pursue a webinar strategy built around collaboration with influencers to create great content we knew our audience was hungry for. After all, we had been doing something similar with our blog posts for months.
Webinars have a multitude of benefits but there are several worth noting.
It’s Works… but it doesn’t come easy
After several months of constant tinkering we’ve become huge advocates of using webinars to grow your audience, and it has become the core focal point of our marketing efforts.
Why? Because we’ve seen the upside!
We are collecting roughly 3X the number of email addresses each month and generally selling at least a handful of annual subscriptions directly from each webinar.
If you have hosted a webinar before you know how time intensive preparation can be, so to try and save you some time and effort I’ve gone ahead and mapped out a strategy to use to host an effective webinar.
As I mentioned before, working with the right guest can help you not only boost the appeal of your webinar but it can also help you tap into new audiences.
I’ve found that guests generally promote the webinar almost as much as we do AND they usually provide lessons on what they’ve seen work in the past.
Who is your target customer and what are their interests? Find a topic that allows you to demonstrate your knowledge in the field and segues nicely into your offering.
For instance, I was working with a coach recently who catered to busy females 30-50 years of age. As her brand is heavily tied to the idea that her target market is super busy and doesn’t have time to take care of themselves, the following topics would be relevant for her webinar…
“The top 5 healthy dinner recipes for women on the go”
“How to create a time-saving workout routine that provides results”
Frame your webinar around providing a solution to a specific need or problem of your target audience, so they know what they are getting by signing up.
Keep in mind that a concise topic will ALSO make it easier for you to market to others.
There are two strategies we use consistently for our Nudge Coach webinars that I’m more than happy to share.
First off, to maximize signups from site visitors we set up a new campaign using the Sumome Welcome Mat, which is a simple plugin that delivers a simple call to action to visitors on your page.
This simple tool is incredibly effective when it comes to capturing leads, and the best part is that it integrates directly with Mailchimp allow this to feed into your other email lists.
Secondly, as one of the key goals of our webinars is to expand our audience we generally use some paid promotion as well.
Even if you are on a shoestring budget I recommend spending something on Facebook promotion, using their promoted post option. More and more companies are finding success through this channel because of how well you can target and the ability to measure your campaigns.
One of the hardest aspects of hosting a webinar is structuring all the necessary emails to accompany a person’s experience. For instance, a person signs up for the webinar on your site… then what?
You need to thank them and send them instructions on how to attend, reminders leading up to the actual event, etc. It’s tough, but once you have everything crafted you can reuse the framework for future webinars.
Here are some of the emails you should prepare ahead of time…
Email 1. Thank You and Next Steps (right after a person registers)
Email 2. Reminder 1: Don’t Forget about the Webinar Tomorrow
Email 3. Reminder 2: Webinar Starting in an hour
Email 4. Thank You for joining + Next steps (Purchase? Trial? etc.)
Email 5. In case you missed the webinar last night – link to recorded version
Email 6. Last change for this special offer
As you can see hosting a webinar is no easy task, but with fine-tuning can be an incredibly effective tool to grow your email list and start boosting sales.
Remember to ALWAYS provide folks with a way to watch the webinar on the own time as well as a clear action you want them to perform next, such as signing up for a special offer.
Using tools, like Nudge Coach, will help you establish a foundation for long term growth and will make sure you never miss a chance to provide great service to your clients.
“Create the highest, grandest vision possible for your life, because you become what you believe.” ~Oprah Winfrey
This is the most recited quote ever from Oprah and I’ve always loved it.
It’s simple and speaks clearly to all that is possible when you allow yourself the opportunity to create a vision for your life that is so grand it almost feels like a dream.
For me personally, visioning doesn’t come easily. I recently was tasked with creating a vision for my business and my life, and I found that for me… it just doesn’t come naturally. In fact, it didn’t come at all.
In trying to figure out the visioning process I did extensive research and talked to other business owners in my industry as a way of getting clarity.
My findings led me to a major breakthrough on many levels and I now see why it’s so important to not only set goals but to have a vision as well.
Today I’m sharing my findings so you too can develop a success strategy for you, your business and your life.
First let’s talk about the difference between a vision and a goal and how they work in tandem with one another as the ultimate success plan.
Simply put, a vision is the destination and
goals are the steps that get you there.
Goal setting comes naturally to me. It’s a major component of my core philosophy. Goals keep me on track so I always achieve what I set out to accomplish.
I am extremely practical and analytical which is why visioning is difficult for me. Visioning felt too ‘pie-in-the-sky’ for me.
Most people that I encounter on a daily basis are great at visioning but lack skills in goal setting.
They have no problem creating a vision or dreaming big but don’t have any idea what steps need to be taken to reach their vision, (destination).
Have you ever met someone that is always sharing their “next big idea” with you and you silently wonder to yourself, ‘what happened to your last big idea’?
That’s exactly what I’m talking about.
Whether you are great at visioning and lack goal-setting skills or if you’re like me and are great at goal setting but struggle with creating a vision for your life, without both working together you will find it difficult to create a successful business and life.
Here’s a great visual analogy for this topic…
Let’s say you are getting married in six months and it’s time to order your “perfect” wedding cake.
The vision you’ve always had for your wedding cake includes multiple tiered cakes, connected by a trickling water feature, creamy white frosting and a custom bride and groom figurine on top.
As you can imagine, there are many steps, (goals), along the way that will lead to turning your vision into reality.
What flavor is the cake?
Do you want the frosting to taste like almond or vanilla?
Do you want the water feature to have backlighting?
How many people will it feed?
Who will order the figurine?
Each one of those steps, (and a million more), lead to realizing the “perfect” wedding cake your vision started with.
See how that works? You start with a vision and then you determine the goals that will get you there.
So now it’s your turn. What is your vision for your life and/or your business?
Take the time to get crystal clear on what that looks like.
For me, I realized it’s not about a certain number of sales in my business. It’s about a feeling I want to cultivate that leads to mutual value and appreciation between my clients and me.
Living and working in that environment will lead me to one of my visions of being able to take my entire family on an all expense paid Caribbean cruise.
In doing the hard work, beating my head against the wall for weeks I realized that my life vision includes more family time and more family memories. What it doesn’t include is focusing only on sales and income numbers.
Right now I’m in the process of identifying the steps I’ll need to take to make that happen. In a nutshell, my true lifestyle freedom business.
Your next steps:
· Create a vision board, (Pinterest is great for this), of what you want your life to look like in 5 years… this is your destination.
· Take into account your personal growth, what you want your business to look like and where family and friends fit into the equation.
· Now grab a piece of paper and write down the steps it will take to get there.
· Once you know the steps create a timeline for each step.
· Most important thing to remember… allow for flexibility. You’ve established your destination but more than likely that will be somewhat of a moving target. As your experience and knowledge base grows so will your vision. That’s a good thing.
It’s time for you to take this information and adopt a vision/goal setting plan for your life and coaching business.
It’s amazing how productive and clear you can be when you work through this process.
To get you started on the right path in building your online coaching business I have compiled the “Top 10 Online Resources To Quickly Grow Your Health & Wellness Business & Build Brand Recognition Without Breaking the Bank”.
Just >>CLICK HERE<< to grab your copy.
It is 4 o’clock in the afternoon and you realize that the day has passed you by and you haven’t actually accomplished much. It’s not like you’ve been slacking off or anything, but you’ve just been spinning your wheels with busy work.
You ask yourself where did the day go and why haven’t you been able to check even one thing off your to-do list?
Does this ever happen to you? Confession time; it used to happen to me more often than I’d like to admit.
As health coaches, there is a lot to juggle. It’s easy to get sidetracked and end up feeling stressed out because the important things aren’t getting done.
The hacks I’m sharing with you today are insanely easy to do – set your mind to incorporating them into your life, commit to it, and watch your productivity soar.
I promise it will make a huge difference in how much you are able to accomplish in a much shorter period of time.
Being more productive can equal making more money. And who doesn’t want that, right?
Let’s dive in to the top 3 hacks that I know will help you accomplish a lot much more in your day.
1. Keep a running to-do list
I am not joking when I say I would be lost without my to-do list! It’s what keeps me focused and on track. It also helps me feel less stressed and scattered.
I like to keep a running to-do list so I can prioritize what needs to be done in what order. Getting it all out of my head and written down somewhere really helps. You don’t have to remember everything! When you think of something that needs to get done, write it down.
I like the Evernote app for this, but you can use what works for you. Ideally, you want something that will be available to view across all of your devices. You could even keep it super simple and create a Word document and put it in Dropbox or Google docs.
I used to use paper and pen, but I was wasting time rewriting and rearranging tasks (not efficient). Using something like Evernote allows you to create your list once, then check things off (and add more) as you go. You get that feeling of accomplishment when you get to cross something off your list. Yay, sweet progress!
I like to group my to-do’s by project, then prioritize each project and task. This will help you get an objective view of what you should focus on first.
For example, if I know I have a project due by a certain date, all tasks are arranged around that due date. Non-urgent tasks have to wait until the time-sensitive tasks are done.
If you can’t decide which tasks should be more urgent, consider prioritizing them by which ones will bring in income for you the soonest.
Note: Doing one task to completion is much more time efficient than jumping from one project to the next throughout the day. No multi-tasking! If you feel like you aren’t getting anything done, look at what you are spending your time doing during the day. Are you focusing on one thing at a time? It’s not always easy to do, but doing one thing at a time to completion will make such a difference in what you get accomplished.
2. Limit your distractions.
Okay, this is a biggie!
When you think about all the distractions we have during our day it’s crazy!
Just a few distractions at any given moment include: Email notifications, Facebook messages, checking social media, push notifications from other social media platforms, texts, phone calls – it’s nuts! No wonder we find it challenging to get much done.
How many times has it happened that you’ve been working away and you see an email notification pop up, or you decide to check Facebook for “just a minute” only to find that 30-60 minutes has gone by? You were totally derailed by something completely unrelated to what you were trying to work on.
If there is ONE thing I could suggest to double your productivity each day, it’s to log out of all social media and email until your important tasks are completed!
Yup, this means NO electronic distractions for a set period of time. Panic may have just set in, I know. Place your smartphone in another room (or only respond to urgent matters). Try setting a timer and working in 45-60 minute increments, then give yourself a short stretch break. This can work well because you know there’s an end in sight – and a reward – so you tend to be more productive. After a 5-minute break, get back to work.
Here’s the deal – we are used to working more ‘re-actively’ than ‘pro-actively’ and it is having a negative impact on our lives, not just our business. We feel more stressed and overwhelmed when we are pulled in so many different directions at once. And let’s face it, we can’t do our best work when we aren’t completely focused.
Starting tomorrow, give this a try and see how much more you get done. You might just be amazed!
Being an entrepreneur can be a lonely gig sometimes.
It’s easy to think you are the only one struggling in a certain area, when nothing could be further from the truth. It’s also easy to put things off until later when we have no one but ourselves to answer to.
This is where having an accountability partner or mastermind group can make a big difference.
I have a weekly mastermind Skype call with two amazing colleagues. We set goals, support each other, share ideas and provide feedback.
These two women really help me stay on track.
Find someone (or a group of individuals) that you can work with to hold each other accountable and stay focused. I have a great community support group on Facebook for certified health and wellness professionals, so be sure to connect with us for support and ideas. You can find us HERE.
There you have it – my top three hacks for keeping you business (and you life) on track. They are all insanely simple and take just a few minutes to get them really going.
For more helpful tips and tools for your business, grab your free copy of “7 Must-Have Tools Every Health Coach Needs for a Profitable Business.”
I challenge you this week to tackle one of these hacks and see what happens. Life might just get a little easier, and more productive.
What helps you to be more productive? Leave a comment below and let us know.
When you think about offering a cleanse or detox, one of the questions that may come to mind is “how long should the cleanse or detox be?”
This is an important decision because it will impact 3 things.
1. How many people are interested and enroll in your program.
2. The results people get during the program.
3. Your ability to “upsell” your participants into another program after the cleanse or detox.
Let’s break each of these items down.
#1 How will the length of your program affect how many people are interested and enroll in your program?
To answer this question, we have to understand your audience.
If you work with people who are eating a mostly standard American diet, they may be scared off by a 14 or 21 day program. For this audience, 7 days is a much easier “yes” for them. It’s a short enough time commitment, that it feels doable.
If your audience is very health and nutrition savvy, they may be more interested in a more “advanced” experience where they can dig deeper during a two or three week experience.
HOT TIP: As you develop a cleanse or detox, think about what will be an easy “yes” for your audience.
#2 How will the length of your program affect the results people get during the program?
Clients often get ask me how long a program should be.
Before giving my input I always ask my clients “how many days or weeks do you NEED in order to teach the content and take people through an experience that will get them results?”
To answer this question, you will want to put your coach hat on.
Will your program be fairly simple and only require one group call? In this case, a 7 day program is probably perfect.
Or, will you need two or three calls, in order to guide your participants? In this case, a 14 or 21 day program will work well.
#3 How will the length of your program affect your ability to “upsell” your participants into another program after the cleanse or detox?
A cleanse or detox is great starting point for most clients. It is a short program that gets them results quickly.
Once clients experience success with you, they will likely want more of what you have to offer. (This is one reason I believe cleanses and detoxes are such a smart thing to offer.)
If your program is longer than it needs to be, you may find yourself trying to solve all of your participants’ problems in a single program. This will not only be overwhelming for your participants, but it won’t lead to sustainable results.
When you create a cleanse or detox, you will want to be clear (with yourself and your audience) what problem you are going to solve during the program. Then, go back to #2 above and make sure the length of the program is in alignment with the results you want participants to experience.
Once you know what problem you want to solve during your cleanse or detox, think about what your participants’ next step will be with you.
For example, do you want your detoxers or cleansers to sign up for private coaching with you after their cleanse or detox? Or perhaps you have another virtual group program or VIP Day experience you want to lead them to after the cleanse or detox.
HOT TIP: As you digest all of this, remember that everything you do in your business is a test. Make a decision about what you think will be most effective and then see how it works for you and your participants. Take what you learned and adjust for the next time around!
Do you want to offer a group program but aren’t sure where to start?
Do you wonder…
…how to structure the program
…what materials to include
…how to create something people will buy
…what needs to happen when?
We’re about to change this.
I’ve put together a FREE webinar to show you, step-by-step, how to you can launch your own group program that your clients will beg for.
“How to Easily Structure, Market & Fill
Online Wellness Programs”
Thursday, September 17th
10am Pacific / 1pm Eastern
SPECIAL BONUS! When you launch a new program, it’s easy to get into overwhelm. After the webinar, I will send you our Online Program Launch Timeline. It spells out exactly what to do, so you can launch your program with ease.
Don’t worry if you can’t make the live call. Register anyway, and I’ll send you the recording after the call.