To read a recap of Day 2, CLICK HERE!
Another IINspiring live conference at the Institute for Integrative Nutrition. The location has moved back to Jazz at the Lincoln center in NYC. This is a very intimate venue with not a bad seat in the house. If you are an IIN graduate and haven’t made your way to one of their conferences yet, I highly recommend you make it to the next one. This is one of the many things that is unique about the IIN education, a strong, connected alumni community and continuing education.
The conference opened with Joshua Rosenthal in his typical understated style. He is a man whose mission is to change the health and well-being of this county and the world. He shared some inspiring words to encourage all of us to help with this mission. This is a welcome message to all of us that are aspiring to affect great change but tend to get lost in the minutiae of starting and running a business, sometime losing touch with the greater vision of why we started this work.
Nisha Moodley of http://fiercefabulousfree.com/ shared some insights into how to have an effective email newsletter for your health coaching business.
- Have them “opt-in”. Just having people subscribe to your list doesn’t give you the ability to communicate with them directly. Putting an opt-in box on your website is the first step towards building your email list.
- Create Evergreen Content. Try to share much content that is not going to be irrelevant next week. You want your articles on your blog that go into your newsletter that will still be relevant to your audience a year from now.
- Write where your tribe hangs out. A great way to get exposure is to find guest posting opportunities on other blogs.
- One clear call to action. Only ask your readers to complete 1 task after reading your newsletter.
- Pay attention to details.
- Never add people and don’t freak. This is a big one, never add people to your email newsletter list without their permission. Doing this will greatly increase the likelihood of getting your messages marked as spam. Also, don’t freak out when someone unsubscribes. I know the first time someone unsubscribed from my list a few tears were shed. Now I realize that is just the way it is, and really, you only want people on your list that are interested in you and your message.
- Next was Robert Notter of
- . His main topic was on our relationship with money. Some of the key points from his talk were:
- You deserve to succeed because your work is important. You can’t change the world if you play too small.
- Model prosperity for your clients
- Everything you want in your business and your life is just outside your comfort zone.
- The more income you have, the more you can give away.
- Successful people take action in spite of their fears
Robert closed with an inspiring quote “I am worthy of very good income. I do not have to struggle to achieve it: it comes easily to me.” Good reminder for all of us.
Next up was Carey Peterson and Stacey Morgenstern of http://www.holisticMBA.com. They urged all all health coaches to stop playing the waiting game to take your business to the next level.
Stacey asked “Are you attacking your clients with recommendations? Stop playing the hero, it’s your EGO trying to feel validated as a coach.” You will be much more attractive to your clients when you don’t fall into this trap.
Carey urged you to have fun while you’re changing the world.
The two areas they recommended for all coaches to become confident in are your coaching skills and in closing the deal.
They then talked about 4 kinds of people in your life.
1. People who suck from you
2. People who support you
3. People who spy from you
4. People who stretch you
Coaches need to learn how to stretch their clients, not just be a friend who supports them. Sometimes your clients will need you to challenge them. Do you know when your client is likely to fall off track with things like self sabotage and old behaviors?
Here are some places in her programs that Stacey noticed her clients sabotaging themselves.
1. Closing the deal – “I should be able to figure this out on my own.”
2. On session #2 – They start second guessing themselves. The fear is that they won’t be able to follow through or made a mistake.
3. Session 4 or 5 – Old behaviors resurface an internal dialogue of I’ve been bad or I will be judged or not liked by you
4. Session 10 or 11 – They start to panic, think the relationship with you is coming to end, which can bring up fears of loss or abandonment
They suggested to use a coaching skill called Pre-framing. This means setting the clients expectations before a challenge happens, so they recognize it and can navigate it with curiosity.
“You’re doing so great and I want you to continue to do great. Next week is classic self-sabotage week. If it does happen, it is totally ok. It may look like…I figure if I tell you about it now, you will recognize it. No judgment, only curiosity. No matter what happens, I encourage you to show up for our session.”
Day 1 of the Integrative Nutrition Live Conference closed with Danielle LaPorte of http://www.daniellelaporte.com/.
She opened by saying that our culture is suffering from an anemia of encouragement and told us that we are here to love the person we are with. Make every being the ultimate object of your reverence.
She continued the theme of the day of feeling the fear and doing it anyway by telling us to “Throw the dream out in front of you and walk into the dream, because you’re never ready.”
For the work that we do passion is a qualification. You have to want what you want with all of you.
“Your desire is like a cosmic pheromone that you’re emitting.”
Danielle then went into her Desire map. I won’t do her the disservice of trying to explain this, but it was a very inspiring talk. You can find out more at http://www.daniellelaporte.com/thedesiremap/.
One of my favorite suggestions of hers was to create a stop doing list. Make a plan to get what you’re resentful for off your plate.
A couple of other high points that she talked about for me were:
“Generosity is the next frontier in business.” and “When you’re in your joy, you’re in more service.”
She closed with a beautiful piece of spoken word.
“Decide to rise, not out of obligation. Because you want to expand your possibilities, explore your place in the universe.
You have to lean in, listen up and get closer. This is your soul talking to you.
Make the decision to rise.”
Make sure to share your favorite moments from the Integrative Nutrition Live Conference March 2013 below.