Should you add group programs to your coaching practice?
Many of my clients have been asking me whether they should add group programs to their coaching practices. As I dig deeper with them, this question is almost always a variation of the most common question I get, which is: “how can I find more clients?” Finding new clients is the biggest stumbling block I see coaches facing, and mastering this skill is the biggest predictor of success for your business.
Let me tell you what happened to me when I first started my coaching practice. I was lucky enough to have a fairly solid network of friends, colleagues, and acquaintances, so I didn’t have a tough time filling my client roster the first time around. The problem came when the first group of people completed their programs with me. I had assumed that I could just keep promoting my private coaching program to my list of contacts and continue to enroll people.
I couldn’t have been more wrong.
What really happened was that all the people I knew who wanted private coaching had ALREADY signed up for private coaching. I hadn’t filled my network to include more potential private coaching clients. This was a huge mistake.
I realized I need to offer something different, and I knew if something didn’t change my business wasn’t going to make it. Around the same time, a handful of my clients had specifically asked me about cleanse programs. On a hunch, I sent a message to my newsletter list asking if anyone would be interested in joining a short cleanse program with me. The response was tremendous – 37 people enrolled the very first time I offered my cleanse program!
After my initial success, I continued to offer the program. What I realized was that there was a large group of people who wanted to hear what I had to say, but they didn’t want to commit to a full private coaching program. Offering a short group coaching program gave them the chance to work with me, and many of them signed up for this program every single time I offered it. I’ve worked with over a thousand clients in my short cleanse program since I began running it – and it’s something that always fills whenever I offer it.
In a couple of weeks, I’ll be teaching a class on How to Run a Cleanse. This is one of the most popular classes I teach, and coaches tell me all the time that it’s a game changer for them.
In this class, I’ll share exactly what I did to create my cleanse program, and what I did to make it a cornerstone of my business. This class is completely free, but you do need to register to get all the details.
I hope you’ll be able to join us live, but if not I’ll send out a recording of the class after it’s ended. And, as always, I’m happy to answer your questions about this topic – just reply to this email.
Looking forward to connecting with you soon,