add group coaching

Should you add group programs to your coaching practice?

Many of my clients have been asking me whether they should add group programs to their coaching practices. As I dig deeper with them, this question is almost always a variation of the most common question I get, which is: “how can I find more clients?” Finding new clients is the biggest stumbling block I see coaches facing, and mastering this skill is the biggest predictor of success for your business.

Let me tell you what happened to me when I first started my coaching practice. I was lucky enough to have a fairly solid network of friends, colleagues, and acquaintances, so I didn’t have a tough time filling my client roster the first time around. The problem came when the first group of people completed their programs with me. I had assumed that I could just keep promoting my private coaching program to my list of contacts and continue to enroll people.

I couldn’t have been more wrong.

What really happened was that all the people I knew who wanted private coaching had ALREADY signed up for private coaching. I hadn’t filled my network to include more potential private coaching clients. This was a huge mistake.

I realized I need to offer something different, and I knew if something didn’t change my business wasn’t going to make it. Around the same time, a handful of my clients had specifically asked me about cleanse programs. On a hunch, I sent a message to my newsletter list asking if anyone would be interested in joining a short cleanse program with me. The response was tremendous – 37 people enrolled the very first time I offered my cleanse program!

After my initial success, I continued to offer the program. What I realized was that there was a large group of people who wanted to hear what I had to say, but they didn’t want to commit to a full private coaching program. Offering a short group coaching program gave them the chance to work with me, and many of them signed up for this program every single time I offered it. I’ve worked with over a thousand clients in my short cleanse program since I began running it – and it’s something that always fills whenever I offer it.

In a couple of weeks, I’ll be teaching a class on How to Run a Cleanse. This is one of the most popular classes I teach, and coaches tell me all the time that it’s a game changer for them.

In this class, I’ll share exactly what I did to create my cleanse program, and what I did to make it a cornerstone of my business. This class is completely free, but you do need to register to get all the details.

Register for How to Run a Cleanse here.

I hope you’ll be able to join us live, but if not I’ll send out a recording of the class after it’s ended. And, as always, I’m happy to answer your questions about this topic – just reply to this email.

Looking forward to connecting with you soon,

Julia

Julia Sarver

Julia Sarver is a business strategist specializing in showing health coaches how to take more action. She’s also an Integrative Nutrition Health Coach, NLP master, Belief Breakthrough Method coach, and serial entrepreneur. She’s run her own health coaching practice since 2009, and in that time served hundreds of clients. She’s passionate about the role of health coaches in our healthcare system, and a believer in the power of health coaches as change agents for the world.

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