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Monthly Archives: May 2012

Health Coach Blogging – Using Your Blog For Wellness Marketing, Part 1

Health Coach BlogI get asked a lot of questions about how to blog for health coaches.  While there is no one set answer to this I will share with you what has worked for me and what I see successful health coaches doing.  This is a pretty big topic, so I will be splitting it into 2 articles.  In this first one I will cover more of the what and why and in the second one more of the how of health coach blogging.

Pick Your Audience

The biggest mistake I see people making is having too broad of a range of topics on their health coach blog.  Just like in building your “tribe”, your blog should be focused around your target audience, niche or ideal reader.  Does this mean you can’t ever write about anything else?  No, but you will be much more successful if you aren’t perpetually jumping off topic.

We are all interested in tons of different healthy and holistic topics, but when it comes to building your online audience you really need to pick 1 group that you would like to get your message in front of.  I have written about building your tribe before, but it’s so important that I will probably keep talking about it in some form or fashion forever.

Find Out What They Are Searching For

Online marketers are always talking about keyword research.  While I think this is very important, it is not the end all be all for researching topics to write about.

Hopefully you are either a member of or passionate about sharing your message with your “tribe”.  Start paying attention to the things people are talking about, asking questions about and the latest news.

Some places to research ideas:

  • Google Alerts – Set up a Google alert for your keyword or topic.  This can be delivered to your email address or even better you can setup multiple alerts and have them sent to Google reader to manage.
  • Yahoo Answers – You can search Yahoo Answers for your keyword or topic to see what sort of questions people are asking.  While you are there, go ahead and answer a few.  Your goal ultimately is to be seen as an expert to your niche, so this is a good place to share some of your expertise.  People are looking for answers, go ahead and help them.
  • Keyword Research – You can either use the Google adwords keyword tool or any other keyword research tool you like.  I like Market Samurai since it gives more in depth data than the Google research tool.
  • Social Media – Search Facebook and Twitter to see what sort of questions people are asking.  If you have the answers, go ahead and connect with them.  This has the added benefit of helping to build your tribe in the process.

Go For The Long Tail

People get all excited when then start doing keyword research and see the huge volumes of people that are searching for their topic online.  The one problem is that if you try to rank your website or blog post for a term like “weight loss” or “stress reduction”, you’re chance of getting anywhere close to page one is basically zero (unless you are local seo).

So what is the solution?  Start taking some of the more exciting keywords you find and drill down to find more “long tail” keywords.  These are keyword phrases related to you main keyword that have much lower search volume and by default lower competition.  You are much more likely to get a hit to your website if your are on page 1 or 2 for a keyword that has 100 searches a day than if you are on page 30 for a keyword that gets 10,000 searches per day.

I’ve written some other articles about keyword research and here is a video I did about using the Google Keyword Tool.

Start Generating Content

You can do all the research and have all the great ideas in the world, but if you don’t start putting content online, nobody will ever hear about it.  As they say, “content is king”, and this is something that will never change, no matter how many search algorithm updated Google puts out.  Their main goal is to connect their users with the most relevant content.

Does this mean you have to become a content producing machine.  No, there are lots of things you can do besides perpetually generating blog posts.  If you are anything like me, even one blog post a week gets to be  overwhelming week after week.

Health Coach Blog Content Ideas

  • Find some guest bloggers.  Team up with some people in your niche.  If you have an established blog, it should be easy to find a couple of people that would be happy to write guest posts for you.  It is a mutually beneficial deal for both of you.  If you are just starting out, you might need to find some other people that are in the same boat and team up together.
  • Content Curation – Some of the most popular blogs online are simply curated news sites.  Your readers are probably interested in the latest news in your niche, but probably not quite as passionate about it as you.  Find the most important stuff, write a little commentary about it and share it on your blog.  Just make sure to credit the original source.  You can do this with articles, video or images.  (Hint:  If you use all three your site will be more engaging)
  • Have a list of your long tail keywords from your keyword research.

Summary

If you are looking for instant results, than blogging is probably not for you.  But if you are looking to build your online presence, I highly recommend you get started.  Use some of these ideas to get started and stay tuned for part 2 where I will talk more about how to structure your blog posts and what to do with them once you have them written.

Please leave a message below with any other questions you have about health coach blogging and I will see if I can incorporate them into the article series.  Also, please share this on your favorite social media platform (or all of them).

Getting Started with Online Health Coaching

Online Health CoachingOnline health coaching is different from traditional offline health coaching.  As a result, most health coaches leave coaching school with a desire to market their services nationally or globally, but have no idea how to do so.  And their website becomes an online brochure does not bring them clients.

So how do you get started marketing your health coaching online?  Here are 3 keys to understanding the difference between offline marketing and online marketing for health coaches so you can start attracting high-paying clients online.

Key #1 – Follow up marketing

When you are marketing in person, such as conversations with potential clients or

presentations to groups, you have a much greater chance of someone hiring you on the spot.  However, if you are advertising and don’t have personal contact, people need to see your marketing message 9-12 times (on average) before they will buy from you.

With online marketing, people do not have personal contact with you.  For this reason, it’s essential that you have a follow up marketing plan if you want to attract clients.  For most health coaches this will include email messages, social media postings, and your newsletter.  It may also include automated online notification services, such as YouTube Channel subscriptions or RSS feeds of your blog posts.

If you want to get more clients with your website, you must follow up.

Key #2 – Establish Credibility

How do you establish your credibility online, even when you’re just getting started as a health coach?  It’s done a little differently than with offline marketing.

Here are two surefire ways to get instant credibility online:

  1. Give away irresistible content online, including your newsletter and site articles.  Your ideal client will find it very valuable and want more.
  2. Include great testimonials, especially on the first page of your website and in your newsletter.  Make the testimonials easy to find and interesting to read. Include case studies, client success stories, or testimonials in all your online marketing when you can do so authentically.  People need to know what you can do for them.

Key #3 – Set Yourself Apart

This is a major difference between offline marketing and online marketing for health coaches.  When you are marketing your health coaching offline , there’s usually no ready way for someone to check out your competition.  So they are more likely to consider your services and make a decision.

But when someone hears or sees your marketing message online, they are seconds

away from checking out your competition – and not just locally.  Google will list for them all your competitors in the entire world.

Set yourself apart from everyone else online with an irresistible, unique marketing

message.  Your ideal client will be so excited to read what you have to say, they won’t even think about searching for the competition.  And even if they do search online, chances are no one will compare because you are unique!

Summary

There are many similarities between traditional marketing for coaches (offline

marketing) and online marketing: you still need a great niche and a unique marketing message (I call it branding).  You still need irresistible programs and packages that transform people’s lives.

But when marketing online, you need to tweak your offline marketing strategies in a specific way because the Internet is a different environment.  Start using the three keys above in your online health coaching marketing, and you’ll start easily attracting highpaying clients who are excited to be working with a brilliant health coach like you.

For more great tips, strategies, and articles on creating irresistible online health coach marketing, visit http://www.KarenBrunet.com. From Karen Brunet, The Irresistible Marketing Coach and online marketing consultant.

Do you feel overly responsible for your clients’ success?

Do you feel overly responsible for your clients’ success?

Do you worry about whether your health coaching clients are getting healthier, losing weight and feeling better?

Does it keep you up at night? Are your clients always on your mind?

Do you think feeling this responsible for your health coaching clients makes you an exceptional health coach?

It doesn’t.

Our job as good coaches is to give our clients the tools they need to create their own success. You can teach them how to choose optimal foods to support their health goals, you can show them how to read food labels and cook meals for their families, and you can coach them to upgrade their thoughts and improve their self-care.

However, what your clients do – or don’t do – with the tools you teach them, is out of your control.

It can be frustrating, I know.

I find myself worrying about my clients’ success too. I build a new website for a client, teach them how to use it, share my tips and techniques for effective newsletters, and give them my best business coaching… and then I worry about whether they’re going to have all the success they want and deserve.

Truth is, some of them will and some of them won’t. Ultimately, it’s out of my hands. And your clients’ success is out of your hands too.

Your job as a health coach is to share the best of your knowledge and experience, to be present for your clients as they encounter the growing pains of transforming their lives, and to give them the tools they need to succeed. That is all you can do.

When you know you gave your best, you can relax knowing that the clients who are committed to their success, will achieve their goals. And the ones who aren’t ready yet, are still left better than when you met them.

You didn’t start your own business to feel a constant low-lying anxiety all day every day, right? If you’re anything like me and my clients, you crave a life of ease, and joy, and freedom.

One step towards the life you desire is to let go of responsibility for everyone but yourself.

Be responsible for how you feel, for the life you’re creating, for the care you give your business and your clients. And release the responsibility for the life your clients create for themselves.

Reduce your own stress with better self-care.

Do you notice you tend to worry more about your clients when you’re not feeling your best? Turn your health coaching skills on yourself. Be sure you get plenty of rest, eat your favorite healthy foods and take time off from your business to re-charge.

It’s essential to step away from your client work and business-building on a regular basis. You need that perspective to remember why you started on this path in the first place: to follow your passion and create a life you love.

So relax more, and have fun with it.

About the author: My name is Heather Cottrell and I show health coaches, wellness pros and other creative entrepreneurs how the right tech can grow your business and simplify your life. Start moving your business forward today with an Awesome Tech Breakthrough Session.

To your awesome biz,
Heather

SEO and Keywords for Health Coach Websites

Health Coach WebsitesHow do you choose keywords for your health coach website? If youʼre like most health coaches, search engine optimization (SEO) and keyword research is a big mystery.  You know itʼs important if you want your website to get found and ranked well in the search engines. But you donʼt know where to begin.

In this article, Iʼm going to show you how to get started with SEO and keywords for your health coach website. It really can be as simple as a few steps.

Step 1 – Googleʼs Keyword Tool

The first step in choosing a good keyword phrase is to see if anyone is actually typing that phrase in the search engines. And to find that out, we use a free tool called Google Keyword Tool.

The key to using Googleʼs Keyword Tool is to keep it simple. If youʼve found Google Keyword Tool confusing in the past, you probably tried to use too many of its features.

Hereʼs how to keep it simple:

1. Go to Google.com and search for Google Keyword Tool. Click on the first result listed.
2. In the box titled “word or phrase,” type in the keywords or phase you want information on.
3. Click the Search button.
4. Look at the results.

Youʼll see a listing of how many searches Google got last month for that keyword phrase, plus a lot of other related phrases. From these numbers you can see what people are looking for and how most people word their searches.

For instance, you might want to write an article about the benefits of health coaching.  Which is a better keyword phrase: “health coach” or “health and wellness” or “health and fitness”?

Here are the results:
• health and fitness: 6.1 Million searches per month with low competition
• health and wellness: 301,000 searches per month with low competition
• health coach: 49,500 searches per month with high competition

Step 2 – Choose the Right Keyword

This is where most health coaches get stuck. Do you go after the keyword with the highest number of searches per month? Or the one with the lowest competition? Or is there another secret to choosing the right one?

Hereʼs how to keep it simple:

1. First, you want to consider the other keywords that are suggested by Google that are related to your search. You will typically get information on 100 additional keywords.  I usually find some really great suggestions here.
2. Always pick a keyword that is most related to the content you will use it with. If your article wonʼt focus on fitness, then “health and fitness” isnʼt a good keyword for you to use.
3. Use a localized version whenever it makes sense. That means use the name of your town, city, state, or province. For instance, it would be really hard to get high ranking in the search engines for the keyword “health coach.” But it would be a lot easier to rank well for the keyword “health coach Atlanta” or “health coach Ontario”.

Once youʼve done the three steps above, thereʼs one more thing to consider.

The easiest way to rank high in the search engines is to choose a keyword phrase that has a low number of searches per month. Generally speaking, the lower the number of searches, the less competition there is.

So in the example above, I looked at the other 100 recommended keywords from Google. From that list, I came up with “natural health coach” and “natural health coach Chattanooga TN.”

“Natural health coach” only got 73 searches last month in Google. But itʼs extremely relevant, and has a lot less competition. So I have a much better chance of ranking well in the search engines with it.

Step 3 – Use Your Keywords

To keep this article non-technical and easy to use, we are going to assume that your web designer will do the technical SEO part to optimize your website with your chosen keywords. All you need to do it give those keywords to them.

If you are writing an article for your blog, you simply need to use the keyword phrase you chose in your article title, URL, page title, and within the content of your text. If you are using WordPress, you might also use the keyword in the category or tag you assign to the article.

Summary

Spending 5 minutes researching phrases in Google Keyword Tool can make the difference between ranking well in the search engines or not getting ranked at all. The steps above are the same ones I use regularly for my own site when writing web copy or articles.

SEO and keywords for health coach websites can be easy with just a few simple steps. Try it, keep it simple, and see your website ranking rise in the search engines.

For more great tips, strategies, and articles on creating an irresistible health coach website, visit http://www.KarenBrunet.com. From Karen Brunet, The Irresistible Marketing Coach and online marketing consultant.

May 3, 2012

How To Get Your Picture On Google

Have you ever wondered how to get your picture on Google? I’m guessing you have noticed that when you search on google more and more pictures of people are showing up next to posts? This has been a major change over the past year. When you are logged into Google you will see tiny thumbnails of yourself and other people in you network that have shared things, this is not what I am talking about here. The Google authorship tags are much larger photos that are showing up more and more, this is all linked between Google+ and your blog.

Geek alert!!! Some of this stuff is a bit technical and involves pasting some code into your site and having a Google+ profile. It is not all that difficult and for those of you that are trying to maximize your search engine exposure I think it is definitely worth the little bit of effort.

Up until a few months ago, I thought Google+ was a complete waste of time and thought it would probably go the way of Google Buzz and several other flops they have had over the years. While I still don’t think Google+ is any competition for the likes of facebook, pinterest and YouTube when it comes to the social media world, I think the simple integration of the authorship tags ensures Google+ will be around for awhile.

How To Get Your Picture On Google

 Get Your Picture On Google In 3 Easy Steps

1. Setup a Google+ Profile

Go To plus.google.com and either sign in with your google account or create a new one. Some people are recommending using the same email domain as your blog. I am not sure if this has an impact and these methods are working for me using my standard google gmail account.

If you haven’t setup Google+ or YouTube channels, make sure to use the same email. This will make life easier in the long run and I wish someone had told me. They are both owned by Google so if you use the same account they will be easier to link together.

Google+ is trying to compete with Facebook (unsuccessfully) so they now have personal profiles and business pages. I haven’t really seen any value for small entrepreneurs have a business page on Google+ so far, the authorship is run through your personal profile.

2. Create A Link from Google+ to Your Blog

I have read conflicting reports about this, but after testing I am pretty sure you need to link from your Google+ page to your author or bio page on your blog.

I’m not going to go into optimizing Google Plus in this post, but while you are here, make sure you put links to all your social media profiles and websites. This is google, so I imagine any backlinks from here are very valuable.

If you have a WordPress website, the author page is found under the users tab. If you don’t have a WordPress website, get one when you can. I’ll share a plugin later that will make alot of this more seamless.

3. Create A Link from Your Blog To Google Plus

You will need to do this for any page and/or post that you want the author tag to show up on. Make sure to put this bit of code in a file that you can find easily or put it on a sticky note next to your computer.

<a href=”http://www.plus.google.com/u/0/YOURID#/” rel=”author”>Google+</a>(You can put anything here, your name, etc.)

This is just a bit of HTML code that will put a link from your post to Google Plus.

I have seen this done in different ways. Either all your posts can link directly back to your google plus page or each post can link to your author page and this links back to google plus. This is the way that I do it, but I don’t think it matters. The code for that would be something like this:

By <a href=”http://www.healthcoachweekly.com/experts/” rel=”author”>Geoff Young</a>

That’s it! The following steps are to make sure it works and to make the process a little simpler for the less technically inclined.

4. Test Your Code

All these links are what Google calls rich snippets and fortunately they have put up a tool where you can see if they work. Simply take the URL of the page you have posted to and go to http://www.google.com/webmasters/tools/richsnippets, enter the URL and see if it comes up with an author for the page.

5. WordPress Authorship Plugin

If you are using WordPress, you can try using the AuthorSure plugin. This will place an author box at the bottom of your post and you won’t need to write any code.

Summary

With the implementation of rich snippets author tags allowing bloggers to have their picture appear in Google search results next to their content, they have ensured that at least in the “online” space, Google+ is here to stay. Follow these easy steps to get your picture on Google today!