Monthly Archives: May 2011
Monthly Archives: May 2011
Health coaches are quickly becoming highly sought after because of people’s desire to improve their health. As more and more people look for a health coach in their area, you need to know how to market yourself. There are various ways that you can get yourself out there, but if it doesn’t include marketing on the web, you may be wasting your time (and money).
Millions of people across the globe are turning towards the internet as a way of getting all of their information including news, research information and even health data. This is why readership of newspapers are down and thousands of businesses have given up doing TV commercials. Marketing on the web will help you to get noticed by someone who is looking for a health coach over many other methods.
These include using social media sites like Facebook and Twitter to reach out to the masses and allow for your current customer base to reel in new leads. There is also the ability to do pay-per-click advertising as well as creating a great website that has significant keyword density. All of these combined will ensure that you have the ability to get your name out there so that you can start to help people to integrate nutrition into their daily lives.
Join as many social media sites as you can. If you already have a personal log-in, create one for you as a health coach and you can link the two together. You will find that as your friends see that you are a health coach and make comments, your friends’ friends will see, too and before long, you are coaching dozens of people into great health. Twitter is another great way for clients to tweet about their success. This will be a form of word of mouth that you can get absolutely free.
There are various pay-per-click advertising methods that you can employ, too. Once you have a website, you can create a banner that has your website link embedded inside of it. Send the banner to local (and non-local) companies so that they can put the banner on their website. Tracking this can be done through various programs and as you get visitors to your site from these other companies, you pay them for sending people your way. This way, you only pay for it when you get a site visitor.
Creating a website is equally important. You want to have enough information on the site so that the viewer is engaged. If you don’t capture their interest in the first 5 to 10 seconds, they’re going to hit the ‘back’ button and you’ve lost them forever. You will also want to ensure that you have a site that has been SEO optimized with keyword density. This way, when someone searches for a health coach in your area, your information is on the first page of their search. Having a method of capturing your visitors contact information is crucial, it typically takes many interactions before someone is ready to hire you as a health coach and by capturing their email address they can be added to your newsletter so you can stay in touch with them by providing high quality content.
Employing these various web marketing strategies will improve your overall business and get you noticed by the right people. It is important to concentrate on a few online marketing strategies at first so you don’t spin your wheels, get overwhelmed and quit. One step at a time, many of these processes can be automated or streamlined, and then you can move on to the next strategy.
By Geoff Young